How do you create brand recall for a brownie? Only available in Calangute?
That is the challenge for D2C Home Bakery Brand – Big Brownies By Ronno.
When entering a category with a dessert that has become a staple across cafe’s and restaurants in India, you have to be different to stand out.
That’s exactly what we went with.
We crafted an outrageous fictional STORY with BROWNIES as the central characters, that takes place in Calangute, told using doodles via Instagram Reels.
This will appeal to young and old alike and will generate followers that will come for the brand’s fun-quirky sense of humour, and think of the Giant Brownie Monster, whenever they think of Brownies!