One Sweet Day
Client: One Sweet Day
Service: Brand Identity Design, Packaging, Stall Communication
Category: Food & Beverage
One Sweet Day is a cloud kitchen pastry brand that makes delicious cakes, cookies, brownies and desserts and caters to a mix of corporate crowd and upmarket residents in and around Parel, Mumbai.
With a memorable name like One Sweet Day, there were many ways to position this brand. After presenting a couple of different design approaches, the client chose an expressive Wordmark Logo combined with an eye-catching yellow, blue and cream colour palette that give a distinct visual identity to the brand.
Hand drawn pastry doodles along with pastry visuals give a contemporary look and feel to the brand communication across Menu, Poster, Social Media and Pop-Up Stall Design.